OmniStudio and Z2 Systems needed a prototype site to show off their NEON CRM platform. We designed a site for a fake organization, called I.D.E.A (International Design Education Association), which could be used as a tutorial and presentation piece.
We based our design decisions off of our extensive experience with member-based non-profit organizations and used inspirations from text-heavy print design.
We added interest to lengthy blog entries by accentuating the headlines, floating the images into the sidebar and creating interesting call outs.
At the bottom of every page we put a javascript slider utility that loads the most recent thumbnails from the fictional student gallery.
This utility was designed to guide the users' experience towards examples of the NEON CRM's most usable and visible attributes.